Get Involved

We welcome interested individuals and organizations to join our breastfeeding promotion efforts.

To get involved or to link a new coalition with the BCW, contact jona@wabreastfeeding.org
To join the local coalition in your community, please contact them directly. Local coalition contact information can be found here.

Creating a New Coalition

A coalition can be made up of interested individuals from public health agencies, hospitals, WIC offices, lactation consultants, and peer/community support groups. Some coalitions have a formal structure, and others are more relaxed gatherings.

Coalitions in our state have held kickoff events or meetings of interested individuals. A sample meeting agenda might include introductions, a bit about why breastfeeding matters and some breastfeeding data, and then a discussion about circles of influence and why people should get involved. Once you have even a small group assembled, you can think about what issues the local coalition might want to address -- creating a resource guide, publicizing existing programs, bringing in speakers, connecting with the journal club -- any of these could be coalition projects.

For additional information, check out these resources from some other state coalitions:

Iowa has a concise list of five steps for starting a local coalition: https://iabreastfeeding.org/coalitions/
Kansas has one of the most extensive resources. Most of it is state-specific, but it's a great model for a more comprehensive toolkit: http://ksbreastfeeding.org/tools-for-coalitions/
Texas Breastfeeding Coalition info on starting a local coalition: https://texasbreastfeedingcoalition.org/us/local-breastfeeding-coalitions-in-texas/starting-new-breastfeeding-coalition/

Coalition Projects and Inspiration

The Washington State Lactation Collaborative and local coalitions around the state have developed creative, educational, and engaging activities to promote breastfeeding in the community. Projects and activities range from small local outreach efforts to state-wide advocacy programs. Below is a sample of these projects to give your coalition ideas for your own community. It’s important to choose something manageable for your coalition or group, and to remember that you can reach out to other local coalitions and the WLC for advice and support as needed.

Create a Local Resource Guide

Local breastfeeding/lactation support resource guides are a good way to educate community members about the resources in your area. These guides can be distributed at local physician’s offices or hospitals, shared at tables or booths at events, and be available online for parents who are searching for assistance.

Farmers Market/Fair/Cultural Event Nursing Parent’s Booth

Several local coalitions host a booth for nursing mothers at their local farmer’s market, fair or gathering. Sometimes this is tied into World Breastfeeding Week activities or other cultural events. The set up can be simple, with a banner, a rocking chair or other seat to provide families with a peaceful spot to nurse, change their baby’s diaper and have access to educational materials. This can also be a good opportunity to connect with people in your community who may want to get involved with your coalition and to provide breastfeeding/lactation awareness to community members.

Workplace Lactation Support Survey and/or Recognition

There are many ways to work with local businesses to help them create or improve lactation support programs for their employees. One way to start is to send an informational letter and survey to local businesses. Information gathered from survey responses can help to determine which businesses are interested in developing a program for their employees, and how your coalition might assist them. Another option is to survey employees about their workplace experiences, and recognize businesses/workplaces with supportive environments.

Hosting a Speaker or Conference

This is a larger endeavor, but is a great activity for a strong coalition to take on. There are many ways to do this, including partnering with other non-profits and/or a local hospital. Events can be online or in person, anywhere from 1-hour to a multi-day event.

Mother’s Day Tea

This is a nice occasion to reach out to mothers in the community by hosting an informational community gathering. Here is a description of an event organized as a collaboration between the Snohomish Health District and the Snohomish Breastfeeding Coalition, in partnership with other local organizations.

Breastfeeding Welcome Here Campaign

This is a wonderful opportunity to work with local businesses to make the community more friendly to nursing parents. Businesses can post a "Breastfeeding Welcome Here" decal on their business to identify locations where parents can nurse comfortably, which can encourage the view that breastfeeding/chestfeeding is normal, accepted, and welcomed.

Bus Signs and Billboards

In 2010 and 2011, the WLC purchased billboard and bus sign space in counties around the state with the lowest breastfeeding rates. The sign design was based on a billboard originally designed by the Kansas Breastfeeding Coalition to provide nursing parents with information about continuing breastfeeding upon their return to work, and the billboards were initially funded by a Business Case for Breastfeeding grant.